The majority of algorithm changes are aimed at organic reach on Facebook.
Around 2010, the organic reach of a regular Facebook page was around 12%. Today it’s 6% and there are rumors that in the futurure organic reach on Facebook will be even lower. Luckily, those Facebook pages that deliver quality content, satisfying interaction and unique emotion to their followers do not necessarily see such a decline.
Even if you are not one of those pages, if you take into account these influential factors that play a role in your organic reach, you will be able to have a better chance of getting your content to your followers.
What’s the purpose of Facebook’s algorithm?
It’s no secret that posts and content are harder to get to followers than before. The main reason is relevancy.
Facebook wants its users to see the content that they actually like. And on such a huge social medium, with a vast amount of distributed content, it’s not an easy task.
That’s why the algorithm forces pages to create content and posts, that users are willing to like or interact with. In other words, Facebook wants pages to create real value for its users.
What to focus on if you want to keep your organic traffic?
While Facebook says that pages that get likes and shares will keep their traffic, these pages surely know what they do in order to get such an amount of interaction.
While they might be many theories on how to grow Facebook organic traffic, right now, there are 4 things you need to focus on.
We’ve already discussed timely content in one of our previous articles, and even now, breaking news remain one of the things that get you the highest amount of organic traffic (at least for a while). But before you post anything, you should clearly know your purpose and also if your audience is interested and is willing to interact with your post.
You (your brand)
Is your audience really interested in your brand/page? Are you delivering real value that makes your followers happy? Do your followers discover what they are looking for on your Facebook page? Answers to these questions need not be guesstimates, just check your Insights and analyze what has worked best for you.
Do your followers prefer to consume content posts? Or does your page lack more visual content like videos and photos? Again, head over to your page’s Insights and discover valuable data. Remember, with these algorithm changes, interaction and making sure you are getting it is crucial.
Do you post often? And when you do, does it make sense to the context of your page? If you use timely content, you need to get your timing right. And this needs testing supported by facts. Your goal as a Facebook page owner should be to deliver relevant content so you really don’t need to care about any algorithm updates.
Test everything to see what impacts organic reach on Facebook
A study of global Fortune 500 companies showed that brands are focusing on these elements to build up their Facebook presence:
- sharing of tasks.
What you see above is not a recipe to grow organic reach but touch points that can fit your strategy - and these touch points work.
But there’s more to it. If you are not willing to test everything - posts, content, pictures, videos, the time you post, polls or even trends like voting pictures - you will be forever tied up by your guesstimates. And in times when you can track almost anything, you don’t need to be trapped in hypotheses.
What do you think? Are we on the same page or do you a have different approach towards algorithm changes?
Let us now in the comment section and let’s learn from each other.