Reaching your audience or your community on Facebook gets harder every day. Facebook's algorithm makes it hard to deliver the message to your followers with every update. To put it differently: The post reach on Facebook is slowly (but surely) becoming tougher. What now?
To be successful in reaching a nice amount of organic traffic, there are a couple of key elements you have to pay attention to. Although they can't make sure that you will get more engagement, following these trends will at least point you in the right direction.
Since 2013, Facebook has been giving a lot of its attention to engagement rate. It's one of the most crucial elements when it comes to organic reach.
The logic behind it is obvious. The more people engage with your content or post, the better the reach will be. Facebook's algorithm knows this and supports your posts more and more as it gets likes, comments, and shares.
The same thing applies to advertising. The more engagement, the lower the price.
Never forget. Engagement works as a great social proof for other users. If followers see that your posts already have likes or shares, it's highly possible that they will also pay more attention to it.
Your post reach on Facebook fights with the posts of other people and pages
If you want to strengthen your organic reach on Facebook, you have to take into account that other people or companies also want to fill their space on the social medium.
With this in mind, you have to make sure that your content is timely and responds to current trends.
Why should you do this?
It's simple. Timely content is not only supported by the algorithm itself, but it also gets engagement faster, which boosts your organic reach heavily.
How big is your community
Size really doesn't matter.
Facebook knows it can get really hard for small company pages to reach thousands of people organically. So what the system does is support the posts of smaller pages and gets the message to more people and more easily.
This, on the other hand, is not entirely true for paid ads. The bigger your community, the easier the targeting is and the lower the costs can be.
The quality and variety of the content you share
Content doesn't only matter for your own marketing and reaching out to people. It's also an important tool for letting Facebook know how reliable your company/page is.
Facebook finds the content which is connected to clickbait or HOAX and then limits its organic reach (in worst cases, it can even punish the page which shares such content). Because of this type of content, many changes to algorithm have been made. In the close future, Facebook wants to fight fake news with major changes to the system.
We highly recommend you not to support your organic reach with fake news or any type of irrelevant content. This can damage your image and also damage your reach.
Be one step ahead
If there was a golden rule that tells you how to have a good organic reach, it would go something like this:
”Follow two things. The trends inside your target audience and the changes the system undergoes.”
With the information, you get from your community and the changes in the system, you will be able to adapt your posts and content to get the maximum out of the organic reach. Without investing a cent. But never forget. You always have to be consistent.
Are there any more ways?
Of course, the situation is different for every single page and its approach towards the social media strategy.
Do you have any other tips for us? Is there something that we missed but you think it should be here?
Let us know in the comments and we'll get back to you.