Using your Facebook page right doesn't necessarily mean you have to sell your products or services. The truth is quite different. While you CAN use different types of Facebook posts to make some profit, you SHOULD also think about brand awareness, community, and content.
These three take a time to build and need to be properly distributed. And that's why you should use different types of posts to get the attention of your followers.
1. Basic text posts
While these posts are nowhere near as popular as the ones with a photo, video or some other type of content, if you already have a follower base, these posts can be great for opening a conversation and driving more engagement.
There's only one thing you need to have if you truly want to make text posts work. And that's a loyal and interactive following that really cares about your company/page.
Text posts work extremely good if you include a question in them and open space for a response.
2. Content posts
Content posts probably work the best. Supposing you have a good, valuable content to share.
People love to consume content and not only these posts can get you more traffic and engagement, but they also establish authority in your industry. In other words, your followers start to see you as an expert.
Recently, statistics have shown that the relationship between sharing your content and content from third parties should be around 30/70.
Content posts should definitely be included in your marketing strategy. This one is a no-brainer.
Content Facebook posts can have different goals. Engagement is only one. You can also drive traffic to your website or redirect to landing pages, webinars, e-Books. As long as you do your homework finding out what interests your audience, the results will come.
3. Posts with photos
Any type of creativity added to the posts works like magic. Photos are on the rise, still, and can bring a lot more attention than text posts.
Let's be clear about this. Users are getting more and more visual. Their eyes are subconsciously looking for something that would attract them. And if it's not videos, it's photos.
Your goal should be to get the people talking about your photo posts. Include a question and use appealing visuals. If you combine good writing with a very interesting photo (ideally yours) that shows your page's personality you will get a nice amount of interaction and traffic.
4. Posts with video
We're living in the time of the video.
We know it, marketers know it, Facebook knows it and you should too.
Include a video in your post and you drastically higher your chances of getting engagement. But there's more to it.
Videos can build brand awareness, image and transparency better than anything. And they don't have to be perfect or have an expensive post-production.
Posts that include Live Streams drive more engagement than any other type of content. It's because videos share more emotions and depth than any other type of content. They build trust and loyalty more and faster than anything.
The same goes for paid video ads. If you are not using videos on your page, you are missing out on traffic, reach and engagement.
Include all of the posts in your strategy
When you are building your social media strategy, you simply have to include all of the types of Facebook posts.
Pushing one type of content gets your page absolutely nowhere. You should have a full spectrum of posts prepared so that you can reach different goals. Each post type works better for a different goal.
Type of the post is very important, but you should also take into account the time that you post it.
Using all of the types of content or combining them together is a great way to reach your audience and keep them interested.
Which one of these posts works best for you? Let us know and we'll get back to you in the comment section.